Allstate
Senior Manager of Paid Search
Posted on Nov 20 Illinois, IL 69 views
At Allstate, great things happen when our people work together to protect families and their belongings from life鈥檚 uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers鈥 evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.聽
Job Description
The Growth Media team, part of the Enterprise Media Group within Allstate, is responsible for the planning, execution and optimization of Paid Search (SEM) campaigns across a portfolio of insurance products. We are seeking a strategic, data-driven, and hands-on Senior Manager of Paid Search to lead our paid search initiatives across multiple platforms. This role demands a visionary leader who can navigate the evolving search landscape, especially as AI transforms consumer behavior, automation, and campaign orchestration. The ideal candidate will combine deep platform expertise with a passion for innovation, mentoring, and cross-functional collaboration.
Key Responsibilities:
Supervisory Responsibilities:
Preferred Qualifications:
Experience
Certificates, Licenses, Registrations
Functional Skills
Skills
Analytics, Campaign Development, Campaign Execution, Conversion Tracking, End-to-End Testing, Google Analytics, Microsoft Excel, Paid Search Marketing, Reporting
Compensation
Compensation offered for this role is 95,700.00 - 170,925.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn鈥檛 just a job 鈥 it鈥檚 an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger 鈥 a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click 鈥溾 for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click 鈥溾 for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the 鈥淓EO Know Your Rights鈥 poster click 鈥溾. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click 鈥溾. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company鈥檚 policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee鈥檚 ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Job Description
The Growth Media team, part of the Enterprise Media Group within Allstate, is responsible for the planning, execution and optimization of Paid Search (SEM) campaigns across a portfolio of insurance products. We are seeking a strategic, data-driven, and hands-on Senior Manager of Paid Search to lead our paid search initiatives across multiple platforms. This role demands a visionary leader who can navigate the evolving search landscape, especially as AI transforms consumer behavior, automation, and campaign orchestration. The ideal candidate will combine deep platform expertise with a passion for innovation, mentoring, and cross-functional collaboration.
Key Responsibilities:
- Develop and execute paid search strategies aligned with business goals and customer acquisition targets.
- Identify growth opportunities across search platforms and emerging trends in SEM.
- Own end-to-end campaign execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization.
- Manage large-scale budgets efficiently to maximize ROI and meet CPA/CAC goals.
- Ensure accurate tagging and tracking to capture all necessary data points for analysis and reporting.
- Partner with Analytics team to monitor, analyze, and report on campaign performance.
- Build test and learn roadmap for paid search to continuously test improvements in performance.
- Stay ahead of AI-driven changes in search behavior, automation, and platform capabilities (ex: PMAX)
- Work closely with SEO and other media channels to create integrated search strategies.
Supervisory Responsibilities:
- Mentor and lead a team of paid search specialists, fostering a culture of accountability, innovation, and continuous learning.
- Conduct regular 1:1s, provide feedback, and support career development through goal-setting and coaching.
Preferred Qualifications:
Experience
- 8+ years of hands-on experience managing paid search campaigns, preferably in high-growth environments.
- Deep expertise in Google Ads, Microsoft Ads, and bid management tools (e.g., SA360, Marin, Skai)
- Deep expertise in excel (pivot tables, vlookups) and powerpoint
- Experience in Adobe Analytics and Google Analytics
- Experience with competitive insight tools such as SEMRush, Adthena, and BrightEdge
- Experience with conversion tracking, attribution models, and audience segmentation
Certificates, Licenses, Registrations
- Google Ads Certification preferred
Functional Skills
- Strong attention to detail and organization required
- Strong partnership management and collaboration with external & internal partners
- Ability to provide insightful feedback and make effective decisions
- Ability to build strong cross-functional relationships
- Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making
- Strong communication skills both written and presentation
Skills
Analytics, Campaign Development, Campaign Execution, Conversion Tracking, End-to-End Testing, Google Analytics, Microsoft Excel, Paid Search Marketing, Reporting
Compensation
Compensation offered for this role is 95,700.00 - 170,925.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn鈥檛 just a job 鈥 it鈥檚 an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger 鈥 a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click 鈥溾 for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click 鈥溾 for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the 鈥淓EO Know Your Rights鈥 poster click 鈥溾. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click 鈥溾. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company鈥檚 policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee鈥檚 ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
